Disney & TBWA Chiat Day LA asked Dean to produce a campaign of images for their new motion-sensing wearable technology, PLAYMATION. The technology allows kids to become their favorite Disney characters by wearing motion-sensing devices.

Client: Disney
Agency: TBWAChiatDay LA
Art Director: Andrew Reizuch
Photographer: Dean West
Photography Agency: Cake Factory
Production: Producit
Post Production: One White Chair
CGI: The Embassy FX