ALPA is one of the rare manufacturers of cameras in Switzerland, and an outstanding manufacturer of high-end imaging instruments in the global market.

ALPA cameras are precision tools, made with passion and skilled craftsmanship for a small group of connoisseurs. Much like musical instruments, these tools require the expertise and the careful eye of a master.

ALPA's customers include world-class photographic artists, magnum professionals, leading advertising, architectural and landscape photographers, and photo enthusiasts worldwide. They appreciate the authenticity, reliability, innovation, and craftsmanship. ALPA is not only a product but an attitude. An attitude of joy, professionalism, and the spirit of discovery.

ALPA is an extraordinarily versatile, highly modular platform for still and moving image photography. This variability gives the user almost infinite possibilities. A core value of ALPA is its longevity, sustainability and the complete absence of planned obsolescence.

Much like musical instruments, these tools require the expertise and the careful eye of a master. ALPA photographers do not require automatic functions or a constant stream of new models. We present the same that all expert manufacturers of tools and instruments do – we offer the very highest quality in design, material, and an open ear for our customers' wishes.