Commercial photography involves taking pictures for example in adverts, merchandising, and product placement. Commercial photography is also used in corporate brochures and leaflets, menus in cafes and restaurants, and similar commercial uses where photographs enhance a text. Commercial photography is used to promote or sell a product or service.

Industry is a type of commercial photography. We define it as corporate photography in a more global way than just commercial photography where the product is in the center. Industrial or corporate photography stands for corporate reportage, imaginary in annual reports and broader aspects of a company or industry in general.

With cameras of ALPA you have a tool in hand that allows you to fulfil the tasks efficiently and in the best possible quality. And yes, the results will convince your customer but also the equipment on the set.