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Presented for the first time in the dark days of the early 1940s by Pignons SA, the ALPA brand registration took finally place on 19th February 1946. Originating from the Swiss watchmaking industry, they produced legendary 35mm cameras made in Switzerland. After some turbulences in the 1990's Ursula Capaul and Thomas Weber bought the ALPA brand on 29th February 1996 and revived and repositioned it as a modular medium format platform. ALPA of Switzerland and the ALPA 12 medium format system were born. Therefore ALPA of Switzerland celebrates today and in 2016, simultaneously its 20th anniversary in medium format with the ALPA 12 platform and its 70th birthday as a camera brand.

To commemorate this anniversary, ALPA launches a special edition of its first medium format model - the ALPA 12 SWA. Paying tribute to its heritage and bridging the last 70 years, the ALPA Anniversary Edition is dedicated to analog photography with its 6x9 roll film back. It is also equipped with a special edition of the Rodenstock/ALPA HR Alpagon 5.6/70 mm lens, which perfectly suits also the most recent digital backs up to 100 MP today. Nevertheless, due to its high modularity, the ALPA 12 cameras can be used both analog and digital (third party digital back not part of the delivery).

The ALPA Anniversary Edition Set is strictly limited to 20 units representing 20 years of ALPA 12 Medium Format System. It gets delivered with all special edition ALPA 12 SWA body, Rodenstock/ALPA HR Alpagon 5.6/70 mm with additively manufactured lens hood, ALPA/Linhof 6x9 roll film back, ALPA viewfinder and various unique accessories like light meter with also an additive manufactured holder, ground glass and high-end dark cloth in a special edition case and Fujilfilm Acros 100 roll film - ready to use.

Each buyer will be provided with a personal ALPA Anniversary Edition Set certificate.