__

ALPA was awarded with the RADO product design award at Design Prize Switzerland Edition 2013/2014 for its ALPA 12 FPS photographic tool.The prize is awarded for industrial products that are distinguished by an innovative approach to the materials or combination of materials, functionality or manufacturing technique. It is aimed at industry and the talented younger generation of industrial designers.ALPA wants to thank the jury as well as RADO Switzerland and congratulates all nominees and co-prize winners of the Design Prize Switzerland , Edition 2013/2014 on their awards!

Website [www.designpreis.ch|Design Prize Switzerland]
Website [www.rado.com/en/|RADO Switzerland]
Product Page [/en/article/alpa-12-fps|ALPA 12 FPS]

JURY

Liesbeth in't Hout
Co-Director Sandberg Institute, Amsterdam/Netherlands

Ascan Mergenthaler
Senior Partner, Herzog & de Meuron, Basle/Switzerland

Jasper Morrison
Jasper Morrison Ltd., Paris/F and London/UK

Lars Müller
Lars Müller Publishers, Baden/Switzerland

Robb Young
Contributing Writer, International Herald Tribune, London/UK

COMMENTS BY THE JURY

The ALPA 12 FPS provides strong confirmation of the excellent reputation that this legendary Swiss brand enjoys, both among professionals and with a selected group of connoisseurs and amateurs. The product combines functional innovation with proven technological flair, together with top-quality manufacture and a clearly delineated design which makes the equipment easy to handle. In short, this is in every way a triumph and lives up the best standards of Swiss industrial design.

COMMENTS OF THE NOMINATORS

This is a consistent system-design approach to a product which generally comes in the form of a closed combination. Aimed at appealing to individual preferences and with built-in future compatibility, the ALPA is a modular model in the best and most literal sense - a trailblazing innovation in the design of consumer good