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The Swiss Federal Office of Communication (OFCOM) commissioned us for a series of images supporting the introduction of the new Top Level Domain (TLD) .swiss. The new TLD shall strengthen the image of authentic Swiss companies and cooperations based in Switzerland.

Farner Consuting and the OFCOM have chosen Scanderbeg Sauer for their clear and formal photography with the clear demand that the photographers shall bring in their visual understanding. The photography had to incorporate CGI with the portrayed protagonist leaning against and sitting on a virtual .SWISS logo. As themes were selected: a brewery, a culture and convention center, a coffee roaster, a fine food company and a tourism organization. Here the final photographs.

We spent quite some time on scouting and planning. It was especially difficult to get the desired angle for the Arosa Tourismus image. We had to bring a cherry picker to the top station of an imposing peak, where we enjoyed one of the most beautiful views of Switzerland during our shoot.

In the first stage, we did the location shot together with a reference object. The next step was to create the .swiss CGI letters on set, render that as a mask and enter it back into our camera software. That allowed us to place apple boxes and placeholders on the set so our protagonists could fit perfectly in the shooting scene. We were able to handle those steps quite quickly, effectively and easily, and the response has been very positive.

The models on all the photographs are employees up to CEOs of the respective organization and no hired models.